12 Automated Review Requests Examples to Adapt Today

Seeing a finished message is often easier than building one from a rule. Below are twelve examples of automated review requests for different kinds of small business. They are written by me as models, not copied from real businesses, and they come with no results attached. Take the one closest to yours, swap in your details and test it on yourself first.

Every example follows the same shape taught in Lesson 5.5: a thank you, one honest ask, the link. You can see the whole method there: Get five star reviews without chasing.

Good review requests are short, specific to what the customer bought, and free of incentives, rating requests and scripts.

Rules that apply to every example

These come from Google's Maps policy and Business Profile help, so keep them in mind as you adapt:

• No discount, gift or payment for a review. Google says incentives are prohibited.
• Do not ask for a specific rating or for particular content.
• Ask everyone who completed a purchase, not only happy customers.
• Do not require or pressure people to review while on the premises.
• Use the link or QR code Google lets you create in your Business Profile, under Read reviews and then Get more reviews, and test it on a phone.

In each example, [link] stands for your own Google review link. Timing suggestions are starting points. Lesson 5.5 uses three days after delivery as its product example, and you should adjust to your business.

Home services

1. Plumber or electrician (send the day after the job)

Hi Tom, thanks for having us out to fix the kitchen tap yesterday. If you have a minute, an honest review helps other homeowners find a reliable tradesperson. Here is the link: [link]. If anything is not right, reply to this email and I will sort it out. Dave

Why it works: It names the job, and it invites problems to come to you privately without steering anyone away from the review link. That matters because Google's policy bars discouraging negative reviews. The invitation is added, not instead of the link.

2. House cleaner (send the same evening)

Hi Aisha, thank you for letting us look after your home today. An honest review, even a short one, helps other people decide. The link is here: [link]. Thanks again, Priya

Why it works: Warm, brief, and it says short is fine. It lowers the bar to starting.

Food and retail

3. Custom cake bakery (send two days after collection)

Hi Sam, I hope the birthday cake went down well on Saturday. If you have a minute, an honest review helps other people in town find us. Here is the link: [link]. Thanks, Lena at Rye Street Bakes

Why it works: It refers to the occasion, which is personal without being invasive.

4. Online shop with parcels (send three days after delivery)

Hi Dan, your order should have arrived by now. Thank you for shopping with us. If you have a minute, an honest review helps other shoppers. Link: [link]. If something is wrong with your order, reply here and we will help. Team at Candle Co

Why it works: It ties to the delivery moment, the example timing in Lesson 5.5, and it opens the door for problems.

5. Cafe or salon with a QR card (printed, no automation)

Thank you for coming in. If you would like to leave a review, scan the code. Honest feedback of any kind helps. [QR code]

Why it works: It is a quiet option. Google's policy says merchants should not require or pressure users to review on the premises, so there is no request at the till and no staff target.

Professional and local services

6. Accountant or bookkeeper (send after the work is delivered)

Hi Ravi, your year end accounts went off to the filing system this morning, thank you for getting the paperwork to us so quickly. If you have a minute, an honest review helps other small business owners find us. Link: [link]. Please do not include any personal or financial details in it. Nina

Why it works: The privacy line is a sensible touch for a trade where clients might overshare. It is not a rule from Google, simply good practice.

7. Dentist or other health practice (check your regulator first)

Hi Chloe, thank you for visiting us. If you would like to share your experience of the practice, here is the link: [link]. Please do not include medical details in your review.

Why it works: It stays general. Health professions often have extra rules about how reviews are handled and what you may say in reply, which vary by country and regulator. This post does not cover them, so check your own regulator's guidance before you set anything like this up.

8. Personal trainer or coach (send after the fourth session)

Hi Marco, you have made real progress these four weeks. If you feel like it, an honest review would help other people looking for a trainer find me. Link: [link]. Either way, see you Thursday. Kai

Why it works: It picks a milestone rather than a date. Be careful, though: do not write in a way that suggests the review is expected, and keep it equally available to every client.

Digital and creative work

9. Freelance designer (send a week after final files)

Hi Elena, I hope the new logo files are working well. If you have a minute, an honest review of how the project went would help other small businesses find me. Link: [link]. Thanks, Jordan

Why it works: It waits until the client has used the work.

10. Online course or digital product (send after a first result)

Hi Hannah, you finished module two this week, well done. If you have a minute, an honest review of the course helps others decide whether it is for them. Link: [link]. If anything was unclear, reply and tell me, since I read every message. Ali

Why it works: The milestone, not the payment date, triggers it. If your business is not on Google Maps, check where reviews of your product can legitimately live and what that platform's rules say about asking.

Follow ups and edge cases

11. The one reminder (send about a week later)

Hi Tom, just a short note in case my last message got buried. If you have a minute, an honest review would help us. No pressure either way. [link] Dave

Why it works: It is short and it ends the sequence. No third message follows.

12. After a problem was fixed (send once it is resolved)

Hi Sam, I am glad we got the delivery sorted. If you have a minute, an honest review of your overall experience would help us. Link: [link]. Thank you for your patience. Lena

Why it works: It does not skip the customer who had a problem. Google's policy says merchants should not selectively solicit positive reviews, so a customer whose issue was fixed is asked like anyone else. Do not word it so as to push a positive rating or to trade the fix for a review.

Patterns across all twelve automated review requests

Look at what the examples have in common:

• They name the purchase. Generic messages get generic responses.
• They use plain words. No "valued customer", no "we would love your feedback".
• They ask for honesty, not stars. That keeps within Google's policy on not influencing the rating or contents.
• They give an easy exit for problems. Not a gate, just a reply option.
• They are short. Under 60 words.

Adapting an example in five minutes

1. Pick the closest oneChoose the example that matches your trigger moment.
2. Swap the detailsReplace the name, the purchase and your sign-off. Remove anything that is not true for you.
3. Add your linkCopy it from your Business Profile and test it on a phone.
4. Check against the rulesNo incentive, no rating request, no scripted content, sent to everyone.
5. Send it to yourselfRead it as a customer. If it sounds like marketing, cut it.

If your customer details live in several places, Lesson 5.1 shows how to gather them into one list so the names and purchases fill in correctly. For a longer template with reply patterns, see the free template post.

Questions people ask

Are these messages tested?

No. They are written as models and carry no results. Test your adapted version on yourself and a few real customers.

Can I send these by text?

Only if you have the customer's consent to be texted. Rules differ by country, so check yours.

Should I name the staff member?

Thanking by name is fine. Google's policy says merchants should not ask for reviews to include content that identifies a staff member.

Can I use these on Yelp?

No. Yelp's business help says you shouldn't ask customers to post reviews on Yelp.

Pick one and send it

Choose the example that fits your business, rewrite it in your voice, and run it through the checklist above. To turn it into an automated flow with timing, link and replies, take Lesson 5.5: Get five star reviews without chasing. If you want a full walk through in one post, try the step by step guide.