12 Video Script Template Examples You Can Adapt Today

Seeing a filled in video script template is often easier than reading advice about one. Below are twelve examples for different kinds of small business, each written as five lines: who, promise, steps, proof and next action. Treat them as swipe file starters. Copy the shape, swap in your own details, and replace the proof line with something true from your own work.

Every business here is made up for illustration. They are not real customers, and none of them reports a result. The "why it works" notes explain the structure, not a measured outcome.

Lesson 3.5 shows you how to build your own from a blank page: Video scripts that hold attention. Use these examples as a reference while you do it.

Every example uses the same skeleton, a specific viewer, one promise, a few steps and one action; only the details change.

How to read these video script template examples

Each one is five lines. The proof line is a prompt for what kind of real proof to use, not a fact. If you have no real proof for your version, leave that line out.

The twelve examples

1. Bike repair shop (short vertical video). Who: commuters with a squeaky bike. Promise: three checks that find most squeaks. Steps: chain, brake pads, pedals. Proof: a real before and after photo of a chain from your shop. Next: book a safety check. Why it works: a narrow problem, a short list, and an obvious next step.

2. Accountant (talking head). Who: freelancers who keep receipts in a shoebox. Promise: a folder system that takes a few minutes a week. Steps: three folders, one weekly habit, what to keep. Proof: a screenshot of your own folder layout with figures hidden. Next: download the one page checklist. Why it works: it opens on a picture the viewer recognises, then makes a boring task feel small.

3. Bakery (phone on the counter). Who: parents planning a party. Promise: choose the right cake size. Steps: count guests, one slice each, round up. Proof: a photo of a cake you baked. Next: message to order. Why it works: the steps are a tiny formula the viewer can use immediately.

4. Personal trainer. Who: beginners who feel awkward in a gym. Promise: a first workout plan they can follow without help. Steps: three exercises, how many sets to write down, when to rest. Proof: yourself demonstrating each move correctly. Next: reply with the word "plan" for the written version. Note: avoid medical or health outcome claims unless you can back them from an official source. Why it works: it lowers the fear in the opening and keeps the promise modest.

5. Plumber. Who: homeowners with a dripping tap. Promise: how to tell whether it needs a new washer or a plumber. Steps: which tap type, what to check, when to stop and call. Proof: a real tap you repaired. Next: call or book online. Why it works: it is honest about when not to do it yourself, which builds trust.

6. Hair salon. Who: people who want a low effort cut. Promise: what to ask for so the cut grows out well. Steps: bring a photo, say your morning routine, ask about upkeep. Proof: a before and after with the client's permission. Next: book a consultation. Why it works: it gives the viewer words to use in the chair.

7. Online course creator. Who: someone deciding between two beginner courses. Promise: a way to choose in two minutes. Steps: your goal, your weekly time, your budget. Proof: your own course outline on screen. Next: read the course page. Why it works: it helps the viewer decide rather than pushing a sale, and the ask comes after the help.

8. Estate agent. Who: first time sellers. Promise: the three jobs to do before photos. Steps: declutter, fix small repairs, open the curtains. Proof: a real room before and after, shown with the owner's consent. Next: book a valuation. Note: do not state legal or tax rules unless you have checked them with an official source. Why it works: it is practical, concrete and visual.

9. Dog groomer. Who: new puppy owners. Promise: a first groom routine that keeps the puppy calm. Steps: touch paws, short brush sessions, treats after. Proof: a puppy you groomed, with the owner's permission. Next: book a first visit. Why it works: small steps and a gentle tone match the viewer's worry.

10. Software helper (screen recording). Who: office staff who dread monthly reports. Promise: one spreadsheet setup that removes copy and paste. Steps: one sheet for raw data, one for the report, one formula to link them. Proof: the screen itself. Next: download the template file. Why it works: a screen recording is its own proof, so the script can be short.

11. Café owner (vertical video). Who: locals who walk past your café. Promise: the best order for a first visit. Steps: the drink to try, the pastry that goes with it, the quiet time to come. Proof: the actual items on the counter. Next: come in this week. Why it works: the opening is a question the viewer already has, and it is local.

12. Photographer. Who: people booking family portraits. Promise: what to wear so photos look good in ten years. Steps: solid colours, simple layers, comfortable shoes. Proof: a real gallery you shot, with permission. Next: ask for dates. Why it works: it answers the question clients ask most, in three steps.

What the examples have in common

Look across the twelve and the same moves repeat:

• A narrow viewer. "Commuters with a squeaky bike" beats "cyclists".
• One promise. Every example fits in a sentence.
• Two to five steps. Short enough to remember.
• Proof that is yours. A photo, a screenshot or the item itself.
• One action. Booking, downloading, replying or visiting, never a list.

Adapting an example in five minutes

1. Pick the closest exampleChoose the one nearest your business, not the most impressive one.
2. Replace Who firstMake it more specific than the example.
3. Rewrite the promise in your wordsOne sentence, no hype, no guaranteed outcome.
4. Swap in your own stepsUse what you actually do and know.
5. Add real proof, or leave it outNever invent a result or a customer.
6. Set one actionChoose the one that matters this week.

Format notes

These fit short vertical clips and longer videos alike. YouTube's help says square or vertical videos up to three minutes long are categorised as Shorts when uploaded after the dates it lists, so your format choice can affect where the video appears. For longer videos with sections, YouTube chapters need at least three timestamps in the description, the first at 00:00, with each chapter at least 10 seconds. And once published, YouTube's retention report shows where viewers drop off, which tells you which example structure holds up for your audience.

Questions people ask

Are these real scripts from real businesses?

No. The businesses are invented for illustration, and none reports a result.

Can I use them word for word?

Use the structure. Write the wording yourself so it sounds like you and fits your facts.

What if my business is not on the list?

Pick the closest and change the viewer and steps. The skeleton fits most jobs.

Do I need to follow all five lines for a short video?

Yes, but each line can be a few words.

Where to go next

Choose one example, adapt it and record it this week. For the full guided process, follow Lesson 3.5: Video scripts that hold attention. If you want a blank frame to fill in, use the free template post.