Social media · Lesson 2.4
Free Batch Social Media Content Template: Copy, Fill, Ship
The hardest part of a content week is the blank page. A template removes it. Below is a free, copy and paste plan to batch social media content, with a filled example next to each part so you can see what good looks like. Copy it into a note, fill it in once a week, and ship.
It matches the method in Lesson 2.4, which has you make an image, a carousel and a reel from your own photos: Three posts a day without burning out. The example business is invented for illustration.
Fill in five blocks once a week: brand note, points, two options, formats, and schedule. Each block has a blank and an example.
Block 1: the brand note
Fill this in once, then reuse it.
`` Who we talk to: How we sound (three words): Words and claims we never use: What we always want people to do next: ``
Filled example (invented, a small plant shop):
`` Who we talk to: Busy people in flats who want plants that survive. How we sound: Warm, dry, practical. Words and claims we never use: "Miracle", "guaranteed", "easy to grow" for any plant. What we always want people to do next: Visit the shop or send us a question. ``
Block 2: this week's points
List 7 to 10 things worth saying. Mark the ones that must be checked.
`` 1. 2. 3. Facts to check before posting: ``
Filled example:
```
- How often to water a snake plant (check the care guidance we give in store)
- A new delivery of ferns
- The pot we tell everyone to avoid, and why
Facts to check before posting: delivery day, opening hours ```
If you get stuck on points, Lesson 2.1 helps: Know what to post before you post.
Block 3: the two option request
Paste this into your AI assistant, along with your brand note and one photo.
`` Here is my brand note: [paste]. Here is a photo of [describe]. The point of this post is: [one sentence]. Give me two caption options, one [tone A] and one [tone B], each under [number] words. Do not use the words on my avoid list. ``
Filled example:
`` Here is my brand note: [pasted]. Here is a photo of a fern on a windowsill. The point of this post is: ferns like humid rooms. Give me two caption options, one dry and one gentle, each under 15 words. Do not use "miracle" or "guaranteed". ``
Block 4: the feedback line
After you choose, use this.
`` I chose option [A or B] because [reason]. Keep [what works]. Change [what to fix]. Make it [direction]. ``
Filled example:
`` I chose option A because it sounds like us. Keep the joke. Change the ending. Make it shorter and drier. ``
Specific feedback is the fastest way to a caption that sounds like you. Lesson 2.4 shows a real round of this on a food brand.
Block 5: one idea, three formats
| Format | What to make | Your note |
|---|---|---|
| Image | Your best photo and a short caption | |
| Carousel | A teaching sequence: problem, steps, next action | |
| Reel | A short clip or looped photos with one line of text |
Instagram's Help Center says a carousel can contain up to 20 photos and videos. A teaching carousel rarely needs that many.
Filled example for the fern point:
- Image: the fern on the windowsill, one dry line.
- Carousel: "Is your fern crispy?" then four slides on humidity, then "Ask us in store".
- Reel: a short loop of the fern in different rooms, one line of text.
Block 6: the schedule
`` Mon: image / carousel / reel Tue: image / carousel / reel Wed: ... Flex slot (leave open): Scheduler used: Instagram native / other ``
Check current limits on Instagram's Help Center page for scheduled posts. At the time of writing it lists up to 25 scheduled posts a day and up to 30 days in advance, and says product tagging and collaborative posts are not compatible with scheduled content. If you use Buffer, its help pages explain automatic publishing for professional accounts and notification publishing otherwise.
Block 7: the weekly check
`` Minutes spent this week: Views / interactions / new followers: Best post and why I think so: One thing to change next week: ``
Insights are available to public accounts, and Instagram's Help Center says you can view them for periods within the past 90 days.
How to use it
- CopyPaste the blocks into a note on your phone or computer.
- Fill block 1 onceIt is your standing brand note.
- Fill blocks 2 to 6 weeklyDo it in one sitting.
- Check factsBefore anything is scheduled, check names, dates and claims.
- Do block 7 at the end of the weekFive minutes, no more.
Make it yours
Add or delete lines freely. A template is useful when it is short enough to finish. If a block never helps you, remove it. If you find yourself explaining the same thing to AI each week, add it to the brand note.
Questions people ask
Is this really free?
Yes. Copy it from this page. You do not need to sign up for anything to use it.
Do I need to follow the order?
The order helps, because each block feeds the next, but adapt it as you like.
Can I use it for platforms other than Instagram?
The blocks are general. Check each platform's own rules for scheduling and formats.
A short version for tired weeks
Some weeks you will not have time to fill in every block. Keep a stripped down version: the brand note, three points, one photo each, and the two option request. That is enough for three days of posts. Skip the rest and fill it in when the week is calmer.
The stripped version also works as a first try. If you have never batched before, use it for one week. You will find out quickly which blocks you miss and which you do not, and you can add them back one at a time.
Where to go next
Fill in your first week now, even roughly. Lesson 2.4 shows the full method with a worked brand example and the feedback round: Three posts a day without burning out. For a deeper explanation of the weekly routine, read The three part framework, and for the full walk through, the complete guide.