The GET Framework: A Weekly Routine for AI SEO

Doing SEO by feel gives you patchy results because there is no routine. This post gives you a small, repeatable framework for AI SEO that you can run in about an hour a week. It is called GET: Gather the questions, Edit your pages, Track who is named.

GET is a working name for a routine, not an industry standard. The thinking behind it comes from the steps in Lesson 4.3.

Each week: gather one new question, edit one page to answer it, track whether you are named. Small, repeated, written down.

G is for Gather

Gathering means collecting real questions and keeping them in one list. Make a spreadsheet with these columns:

• Question, in the buyer's words
• Where it came from (customer call, Google suggestion, AI chat)
• Page that answers it (or "none yet")
• Priority (1 close to a sale, 3 early curiosity)

Each week add at least one new question. Sources worth checking: your inbox, sales call notes, reviews of competitors, and the Google suggestions as you type.

E is for Edit

Editing means taking the highest priority question without a good page and making or fixing one. Use this checklist for every page:

1. Heading is the questionPlain words, like a buyer would say it.
2. Answer firstTwo sentences with the direct answer.
3. ProofA real example, range or step from your own work.
4. Who and whereYour business name, place and offer in plain text.
5. TagsTitle, description, image descriptions (alt text) and, where your builder allows, structured data that matches what is visible on the page.
6. One next stepA single call to action.

Edit one page a week. Resist writing five poor ones.

T is for Track

Tracking is the monthly or weekly check on whether you are recommended. Add a second tab to your spreadsheet:

• Date
• Question asked
• Tool used (Google, a named AI chat app)
• Were you named or linked? (yes, no, partly)
• Who was named instead?

AI answers can vary between askings, so ask each question twice and record the common pattern. Use Google Search Console's Performance report to see impressions, clicks and click rate for your pages.

A filled in example

Say you teach guitar to adults in a small town. After four weeks your Gather sheet might look like this:

In week five you Edit: the price question is priority 1 with no page. You write "How much do guitar lessons cost for adults?" with your real prices, what is included, and a booking link. The Track tab then adds that question for next month's check. This is an illustrative sheet, not real data.

Making the routine stick

• Book the same hour each week. A routine that depends on motivation dies.
• Keep the sheet where you will see it.
• Review the Track tab monthly and let it choose next month's Edit list: weak answers first.
• If a week is missed, do the next one. Do not try to catch up with a burst.

When GET is not enough

If your pages are good and you still are not named, the gap is probably outside your site: a thin profile on directories or few reviews. Add one outside task a month, like completing a trade directory profile or asking for a review.

What a good week looks like

Here is how an hour might break down, to give you a feel. Adjust to your own pace.

1. Ten minutes, GatherScan your inbox, messages and call notes for any new question. Add it to the sheet with its source.
2. Thirty five minutes, EditTake the top priority question with no page. Write the answer first, add proof, fill in the tags.
3. Ten minutes, TrackAsk one or two of your questions in an AI chat app and in Google. Note whether you are named.
4. Five minutes, Wrap upWrite one line about what you changed and which question is next.

Three ways GET goes wrong

The sheet becomes a graveyard. Questions pile up and none become pages. Fix: cap the list at about twenty and delete the ones that are not close to a sale.

Editing turns into rewriting everything. You polish an old page for weeks. Fix: set a time box of an hour per page and publish the improvement, because you can return later.

Tracking becomes a mood. One bad answer ruins the week. Fix: only compare the same questions month to month, and ask each twice so you see a pattern instead of a fluke.

Adjusting GET to your size

If you are a solo owner, run it weekly and keep it small. If you have a team, give one person each letter: someone who gathers from the sales calls, someone who edits, someone who tracks. A fifteen minute monthly meeting to read the Track sheet and choose the next three questions is enough. The point is that the routine survives busy weeks because it is small and written down.

Questions people ask

Questions people ask

How long until GET shows results?

It varies and cannot be promised. Judge after a few months of steady weekly work.

How many questions should I start with?

Ten is enough. The list keeps growing as customers ask.

Do I need a tool for tracking?

No, a spreadsheet works fine.

Start this week

Open a blank sheet, add ten questions, and edit your first page. The longer walk through of each step is in Lesson 4.3. Once the routine runs, pick the numbers to watch from Measuring AI SEO.