Get customers · Lesson 4.3
12 AI SEO Page Examples You Can Adapt to Your Business
Seeing a finished example makes a blank page easier to start. Here are twelve sketches of pages across different small businesses, each built to answer one question for Google and for AI chat apps. Use them as models and swap in your own facts.
All the businesses and details are invented for illustration. None is a real result, and the figures in the example answers are placeholders you must replace with your own true ones. The method behind them is in Lesson 4.3.
Every good example has the same shape: the buyer's question as the heading, a direct answer first, and something true that only that business could say.
How to read each example
Each one gives the question heading, the opening answer, the detail that proves expertise, and why it works. Copy the shape, not the words. The blank page template helps you do this.
1. The plumber
Heading: What should I do if my pipes freeze? Opening: [The plumber's own safe, tested steps for a frozen pipe, in order, ending with when to call.] Proof: A short checklist from the plumber's own call outs. Why it works: It answers an urgent question first, in steps.
2. The accountant
Heading: When do I need to register as self employed? Opening: A direct two sentence answer, with a link to the official government page for the exact rules. Proof: Three common situations the practice sees. Why it works: It points to the official source and adds practical cases.
3. The yoga teacher
Heading: Is yoga ok for beginners with a bad back? Opening: [A cautious answer agreed with a qualified teacher, advising a check with a doctor, then which beginner classes you offer.] Proof: How you adapt poses. Why it works: Honest about limits, and specific about the class.
4. The web designer
Heading: How long does a small business website take? Opening: Give your real range and the main thing that changes it, usually how quickly content arrives. Proof: Your stages in order. Why it works: Replaces a vague "it depends" with a clear range.
5. The wedding photographer
Heading: How far ahead should I book a wedding photographer? Opening: Your honest guidance, based on how full your calendar gets. Proof: What happens after booking. Why it works: Helps the buyer plan and mentions your region.
6. The cleaner
Heading: How much does a deep clean cost for a two bedroom flat? Opening: A range, what drives the price, and what is included. Proof: A sample job breakdown. Why it works: Price questions are close to a sale.
7. The bookkeeper
Heading: Do I need accounting software or a spreadsheet? Opening: A balanced answer for the smallest businesses and when to switch. Proof: A short comparison. Why it works: Honest advice builds trust.
8. The personal trainer
Heading: How many times a week should I train as a beginner? Opening: A cautious general answer with a note to seek advice if you have a health condition. Proof: A sample first month plan. Why it works: Useful content plus a clear invitation to a first session.
9. The tutor
Heading: How can I help my child with maths at home? Opening: Three practical habits. Proof: An example from a lesson, with no names. Why it works: Speaks to parents, not to search engines.
10. The cafe
Heading: Is there a dog friendly cafe in [town]? Opening: Yes or no, then where dogs can sit and what you provide. Proof: Opening hours and address in plain text. Why it works: A local question with a short, factual answer.
11. The software consultant
Heading: How do I choose a CRM for a five person team? Opening: The three questions to ask before comparing products. Proof: A decision table. Why it works: Gives a method, not a sales pitch.
12. The coach
Heading: What happens in a first coaching session? Opening: A clear outline of the hour. Proof: What the client leaves with. Why it works: Removes uncertainty at the point of buying.
What the twelve have in common
| Feature | Where it shows |
|---|---|
| Question as the heading | Every example |
| Answer in the first two sentences | Every example |
| A detail only the business has | The Proof line |
| Honest limits | Yoga, trainer, accountant |
| One place or identity detail | Cafe, photographer, cleaner |
Adapting an example in four steps
- Pick the closest exampleChoose the one nearest your business, not your industry.
- Replace the questionUse a real one from your customers.
- Fill in your factsYour range, your steps, your place.
- Cut anything untrueIf you cannot back it, delete it.
If you use AI for the first draft, give it your facts and tell it not to add any, as in How to Brief AI Like a Senior Hire.
What makes a bad example
Not every page that exists online is worth modelling. Avoid pages that open with a long company history, those that repeat a phrase unnaturally, and those with a question as the title and no answer beneath. If you find an example in your own industry, run it through the same test: does the first paragraph answer the question? Does it include something you could not find on a dozen other sites? Would a buyer trust it?
Turning the examples into your own list
Go through the twelve and write one question per example, rewritten for your business. A florist might adapt the wedding photographer's booking timing question into "How far ahead should I order wedding flowers?" A mechanic might adapt the cleaner's price question into "How much does a full service cost for a small car?" If a template question does not fit, skip it. The goal is a list of ten that real customers ask you.
Questions people ask
Questions people ask
Are these real pages?
No. They are invented sketches to show structure.
Can I use one for my own business?
Use the shape, but write your own facts and wording.
How many pages do I need?
Start with five to ten, one per real question.
Next step
Choose the example closest to you and write your own version this week. Follow it with the monthly check, and see Lesson 4.3 for the full walk through.